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#Cook pest control professional
John Cook advocated the same business model to other members of the professional pest-control community. Cook emphasized high-quality service rather than cut-rate prices in his business strategy. These specimens later became the foundation of the Cook Museum of Natural Science in Decatur. Cook also emphasized the importance of training for his employees and had constructed a large collection of entomological specimens for use in his employee training program. Cook's Pest Control successfully collaborated with the General Motors Corporation to design a customized version of its Chevrolet Colorado pick-up truck for use by Cook's technicians. Over the decades, Cook worked with many different companies to develop new tools and techniques for pest control. In 1968, Cook adopted computerized administration at his central office in Decatur. He installed two-way radios in his company's vehicles in 1959 so they could communicate more effectively with the head office, which was a first for the company. Cook also engaged the company in many other memorable advertising campaigns, such as using vintage vehicles to promote the business, holding raffles at county fairs and festivals, and participating in parades with employees dressed as Keystone Cops.Ĭook Family MembersCook also introduced many technological innovations to the pest-control business. The jingle was further embellished by a Nashville advertising agency and remains a staple of the company's advertising up to the present day.
#Cook pest control movie
In the 1960s, John and Jo modified a song from an old movie into a distinctive jingle. The advertising jingle "Lookie lookie lookie, here comes Cookie" is another well-known marketing catchphrase associated with the company. A Birmingham graphic artist designed the mascot and logo that are still used by the company. The character was based on the host of a popular children's television show broadcast by a local Huntsville station sponsored by Cook's. The company mascot, Cookie the Cop, is recognized throughout the Southeast. In 1952, the company adopted the additional name "Cook's Pest Control" to reflect this expanded business, and the North Alabama Termite Company name was gradually phased out.Ĭook became well known for his innovative and memorable advertising campaigns. The younger Cook decided to return to Alabama with his wife Jo and take control of the family business and expand it to include other pest control services besides termite treatments. Cook died three months before his son graduated in 1950. After his discharge, he studied architecture at the Georgia Institute of Technology in Atlanta. Cook had graduated from high school in 1943 and then enlisted in the U.S. Cook's son, maintained this service model after he took over the family business in 1950. John Lewis CookCook sold contracts to his customers that guaranteed regular maintenance and treatments over a defined time period, setting a standard practice that continues. Cook created many of his own tools and techniques, as there were no formal standards for him to follow in that era. The family was from Athens, Limestone County.
John Lewis Cook founded the North Alabama Termite Company in 1928 as one of the first termite-control companies in the Southeast.
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